Display name pending, declined or expired

The display name is the business name customers see in WhatsApp. Meta reviews every name against its display name guidelines. PayPerWA shows the live status from Meta on your channel card in Settings → WhatsApp.

Statuses

• Pending review — Meta is checking the name. Most reviews finish within a day or two, but Meta does not commit to a time.
• Approved — the name is live. Nothing to do.
• Declined — Meta rejected it. The reason appears on the card when Meta provides one.
• Expired — the name was approved but the number was not registered within Meta's 14-day window. Submit it again.

Why names get declined

• The name does not match your registered business or brand (Meta compares with your business portfolio, website and documents).
• It looks like a person's name or an employee's name.
• Formatting: all capitals, extra punctuation, slogans, emojis or a generic word such as "Offers".
• It conflicts with another brand.

Submit a new name

1. Open Settings → WhatsApp and click Display name on the channel card.
2. Enter the new name exactly as your business is registered (or your brand name, if your website and documents show it) and submit.
3. PayPerWA sends it to Meta and tracks the review. You get an email when Meta approves or declines.

Meta allows 10 name changes in 30 days. Numbers on the WhatsApp Business app (coexistence) take their name from the app's business profile instead. Green-tick (Official Business Account) names can only be changed through Meta support.