WhatsApp API Pricing — Meta + ₹0.20

On PayPerWA a marketing message costs Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 per message — with no monthly subscription. Utility messages cost Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315, and authentication messages the same ₹0.315. PayPerWA's ₹0.20 is deducted from your prepaid wallet only for messages you actually send; Meta's charge is billed by Meta to the payment method on your WhatsApp Business account.

No. PayPerWA has zero subscription, zero setup fee, and no tier-based plans. You recharge a prepaid wallet that pays PayPerWA's ₹0.20 per message; Meta bills its standard per-message charge to the payment method on your WhatsApp Business Account. Every feature is included for every user.

Meta's official India rates (2026) are billed per message: Marketing ₹0.86, Utility ₹0.115, Authentication ₹0.115, and service replies within the 24-hour window are free for the first 1,000 per number each month. These are set by Meta and are identical on every platform — Wati, AiSensy, Interakt and PayPerWA all pass through the same Meta charge.

The minimum recharge is ₹750, which covers PayPerWA's ₹0.20 fee for 3,750 messages (Meta's own fee is billed separately by Meta). Extra wallet credit is tiered: 5% on ₹1,000+, 10% on ₹1,500+, 20% on ₹2,500+, 30% on ₹5,000+. You can top up any custom amount up to ₹1,00,000. The wallet is fully prepaid with no auto-renewals — top up whenever you want and the balance never expires.

Yes. If Meta reports a message as failed — for example an invalid number or a contact not on WhatsApp — PayPerWA's ₹0.20 fee for that message is automatically credited back to your wallet and recorded in your transaction history. Meta bills its own fee to your WhatsApp Business Account, under Meta's terms; it is not deducted from your PayPerWA wallet.

Everyone pays Meta the same per-message rate. PayPerWA charges a flat ₹0.20 per message with ₹0 subscription, so a marketing message is Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06. AiSensy Basic is ₹1,500/month + ₹1.09, Wati Growth is ₹2,999/month + ₹1.04 and Interakt Growth is ₹2,799/month + ₹0.96 all-in per marketing message. Some plans have a lower all-in rate per marketing message than PayPerWA (Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06), so at high volume their subscription can pay for itself. On these figures (plan fees and marketing rates checked 8 November 2026; Interakt Starter's yearly price and Wati Growth's cap last checked 5 October 2026; before GST): Interakt's WhatsApp Starter billed yearly costs less than PayPerWA above about 11,100 marketing messages a month, and Interakt Growth above about 27,400; Wati Growth never costs less within its 15,000-broadcast monthly cap; AiSensy Basic costs more for marketing messages at every volume. Use the calculator on this page for your own volume.

The PayPerWA ₹0.20 platform fee is GST-inclusive (GST is 18%). A GST tax invoice is issued for every wallet recharge so you can claim input credit. Meta bills its own charges directly to the payment method on your WhatsApp Business Account.

Replies your team types in the inbox within the 24-hour service window carry no PayPerWA fee. Meta gives each business number 1,000 free service messages a month and charges its service rate after that (since 1 October 2026). Template messages (marketing, utility or authentication) are charged whenever you send them, and automated chatbot messages carry the ₹0.20 platform fee.