Meta WhatsApp API Rates by Country (Oct 2026 card)
PayPerWA charges a flat ₹0.20 platform fee per message regardless of country. Meta charges separately for each delivered message, based on the recipient's country and the message type. Below are Meta's official list rates in USD for every country, mapped to the 47 markets on its rate card.
Source: Meta WhatsApp Business Platform rate card (USD), effective 1 October 2026. Meta may change rates only on 1 January, 1 April, 1 July or 1 October, with at least one month's notice; next possible change 1 January 2027. Last reviewed 5 October 2026. Meta's rate page
Showing United States: Meta $0.0250 marketing / $0.0034 utility / $0.0034 authentication per message, plus PayPerWA ₹0.20. Jump to row
PayPerWA Platform Fee
₹0.20 per message
The rates in the table below are Meta's per-message list rates (charged by Meta to your WhatsApp Business Account). Our ₹0.20 fee is deducted from your PayPerWA wallet. Service replies: Meta gives each number 1,000 free service messages a month; after that Meta charges its service rate, which equals the utility rate in every market.
Quick answers
Figures below are read from the same table as the full list; Meta's card effective 1 October 2026, PayPerWA fee shown separately.
How much does a WhatsApp marketing message cost in Nigeria?
Meta charges $0.0516 per marketing message and $0.0067 per utility or authentication message to Nigerian numbers (rate card effective 1 October 2026). PayPerWA adds a flat $0.004. Nigeria is billed in USD; Meta has no naira card.
See the row in the table →How much does a WhatsApp message cost in Indonesia?
$0.0411 marketing / $0.0250 utility and authentication per message to Indonesian numbers, plus $0.004 PayPerWA. Meta also publishes an IDR card for Indonesia; which card Meta bills depends on your WhatsApp Business Account's currency. Your PayPerWA wallet pays only the $0.004 fee.
See the row in the table →What does WhatsApp API messaging cost in Saudi Arabia and the UAE?
Saudi Arabia $0.0576 marketing / $0.0107 utility and authentication; UAE $0.0576 marketing / $0.0157 utility and authentication; plus $0.004 PayPerWA per message in both.
See the row in the table →What does WhatsApp API messaging cost in Brazil and Mexico?
Brazil $0.0625 marketing / $0.0068 utility and authentication; Mexico $0.0397 marketing / $0.0085 utility and authentication; plus $0.004 PayPerWA per message. Meta also publishes BRL and MXN cards; Meta bills in your WhatsApp Business Account's currency, and your PayPerWA wallet pays only the $0.004 fee.
See the row in the table →What does WhatsApp API messaging cost in the United States and Canada?
Meta's North America card: $0.0250 per marketing message and $0.0034 per utility or authentication message; plus $0.004 PayPerWA.
See the row in the table →What does a WhatsApp message cost in India?
Meta's India card: ₹0.8631 per marketing message and ₹0.115 per utility or authentication message ($0.0118 / $0.0014 on the USD card). PayPerWA adds ₹0.20, so a marketing message is Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 and a utility message is Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315. Indian accounts are billed in INR.
See the row in the table →What does a WhatsApp OTP cost?
OTPs are authentication messages, so Meta charges the authentication rate of the recipient's country: ₹0.115 in India ($0.0014 on the USD card), $0.0067 in Nigeria, $0.0034 in the United States and $0.0220 in the United Kingdom. PayPerWA adds ₹0.20 per OTP sent on an INR wallet or $0.004 on a USD wallet, so an OTP to an Indian number costs Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315. With PayPerWA's WhatsApp OTP API, checking the code is free.
WhatsApp OTP API →When can these rates change?
Only on 1 January, 1 April, 1 July or 1 October, with at least one month's notice from Meta. This table is the card effective 1 October 2026; the next possible change is 1 January 2027.
Are replies free?
Each business number gets 1,000 free service messages a month; from the 1,001st Meta charges its service rate, which equals the utility rate. PayPerWA charges no fee on replies typed in the PayPerWA inbox.
Every country, with Meta's rate for its market
Showing 1 of 236 countries ·
| Dial Code | ||||
|---|---|---|---|---|
| United States | +1 | $0.0250 | $0.0034 | $0.0034 |
Start Sending — ₹0.20 per Message in India, $0.004 Everywhere Else
Our platform fee is flat and the same for every destination. Indian accounts pay in INR, all other accounts in USD. No subscription, no hidden charges.
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Source: Meta WhatsApp Business Platform rate card (USD), effective 1 October 2026. Meta may change rates only on 1 January, 1 April, 1 July or 1 October, with at least one month's notice; next possible change 1 January 2027. Last reviewed 5 October 2026. Meta's rate page
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