Template rejected: reasons and fixes

Open the template in Dashboard → Templates to see Meta's reason. The usual causes:

• Promotional text in a Utility template. Offers, discounts and "limited time" belong in Marketing. Either change the category or remove the promotional lines.
• Variables without context. A body that is mostly {{1}} {{2}} gets rejected. Add real sentences around each variable and give sample values that look like real data.
• Variable at the very start or end. Begin and end the body with fixed text.
• Shortened or mismatched links. Use your full domain, not bit.ly. Buttons must point to the same domain as your business.
• Spelling, grammar or mixed languages. Choose the language that matches the text.
• Content Meta does not allow: loans with unclear terms, gambling, adult, crypto trading signals, impersonation.

Fix and resubmit

Edit the rejected template, fix the issue and submit again. Meta usually answers within minutes to 24 hours. Rejected templates can be edited and resubmitted; Meta allows a limited number of edits per day.

Template names are permanent

Once Meta has approved a template its name cannot be changed. Renaming would make Meta treat it as a template that does not exist and every send would fail with error 132001. To change a name, create a new template.