Send your first campaign

A campaign sends one approved template to many contacts. You need three things first: a LIVE channel, an approved template and contacts who have opted in.

1. Go to Dashboard → Campaigns → New campaign.
2. Template: select an approved template. Pending or rejected templates cannot be sent.
3. Audience: choose a group, tags, a saved search or the whole list. Opted-out contacts are skipped automatically.
4. Variables: map each {{1}}, {{2}} placeholder to a contact field such as name or a custom field, or type a fixed value.
5. Review: the cost box shows Meta's fee and PayPerWA's ₹0.20 fee separately. Send now or schedule a time.

Reading the report

Open the campaign to see sent, delivered, read and failed counts. Failed messages show Meta's reason, and PayPerWA's fee for each goes back to your wallet. Use Re-send to failed once you fix the cause.

Large campaigns are paced to stay inside Meta's messaging limit for your number. If a campaign is larger than your current limit, the rest continues once the 24-hour window frees up.