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PayPerWA
Built for Clinics & Hospitals

WhatsApp Marketing for Clinics

Just 20 Paisa Per Message. Send appointment reminders, health tips, reports & follow-ups to patients.

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How Clinics Use PayPerWA

Appointment Reminders

Reduce no-shows by 40% with automated appointment reminders sent 24 hours and 1 hour before the visit.

Health Tips & Wellness Content

Share seasonal health tips, vaccination reminders, and wellness advice to build patient trust and engagement.

Test Report Notifications

Notify patients when lab reports are ready with a secure link to download. Faster than phone calls.

Follow-Up & Check-Up Reminders

Send periodic check-up reminders, medication refill alerts, and post-treatment follow-up messages.

Sample WhatsApp Templates

Ready-to-use templates for healthcare. Customize and submit to Meta for approval.

Appointment Reminder

Hi {{1}},

This is a reminder for your appointment:

👨‍⚕️ Doctor: Dr. {{2}}
📅 Date: {{3}}
🕐 Time: {{4}}
📍 {{5}}

Please arrive 10 minutes early.
To reschedule, call: {{6}}

— {{7}} Clinic

Health Tip

Hi {{1}},

💡 Health Tip from {{2}}:

{{3}}

Stay healthy! For any concerns, book an appointment:
📞 {{4}}
🌐 {{5}}

— Dr. {{6}} & Team

Report Ready

Hi {{1}},

Your test reports are ready! ✅

🧪 Test: {{2}}
📅 Date: {{3}}

Download: {{4}}

For any queries, contact us:
📞 {{5}}

— {{6}} Diagnostics

What It Costs

Send 2,000 messages/month (reminders + health tips)

Meta ₹0.86/msg+PayPerWA ₹0.2/msg=₹1.06/msg

₹2,120/month

One prevented no-show consultation covers the entire month's cost

No subscription. No monthly fee. Pay only when you send.

Why Clinics Choose WhatsApp Over Calls & SMS

Phone reminder calls eat front-desk time and often go unanswered, while promotional SMS frequently lands in spam folders. WhatsApp reminders are read by over 95% of patients, usually within minutes, which is why clinics that automate reminders see no-shows fall by around 40%. Fewer empty slots means more consultations from the same doctor hours.

Most clinic messaging is transactional — appointment reminders, report-ready alerts and follow-up nudges — and these ship as Utility templates at just ₹0.13 from Meta plus ₹0.20 from PayPerWA, ₹0.33 per message. A single recovered no-show pays for an entire month of reminders, so the maths works even for a small single-doctor practice.

There is no subscription and no BSP markup. You recharge a prepaid wallet and the per-message cost is deducted as you send, with failed messages auto-refunded. See the transparent split on the pricing page, or explore reminder and broadcast tools on the features page.

Frequently Asked Questions

Can clinics send appointment reminders on WhatsApp?+
Yes. Clinics can send automated appointment reminders on WhatsApp using approved Utility-category templates, typically 24 hours and 1 hour before the visit. Each reminder costs Meta's Utility rate of ₹0.13 plus PayPerWA's ₹0.20 platform fee, so ₹0.33 per message in India for 2026. Clinics commonly see no-shows drop by around 40%. See the appointment reminder automation guide for setup.
How much does WhatsApp messaging cost for a clinic in India?+
There is no subscription. You pay ₹0.20 PayPerWA platform fee per message plus Meta's per-message charge, shown separately. Meta's 2026 India rates are Utility ₹0.13 (reminders, report alerts), Marketing ₹0.86 (health camps, offers) and Authentication ₹0.13, while replies inside the 24-hour patient window are free. So an appointment reminder is ₹0.13 + ₹0.20 = ₹0.33. Full breakdown on the pricing page.
Is it compliant to send test reports or report-ready alerts on WhatsApp?+
You can notify a patient that their report is ready and share a secure download link as a Utility template, which is a common and permitted use. Patients must have opted in, and PayPerWA never sends to contacts who have opted out. Avoid placing sensitive diagnostic results directly in the message body; send a link to your secure portal instead so the patient authenticates before viewing.
Can I send health tips and wellness content to all my patients?+
Yes, as broadcasts to opted-in patients. General wellness and seasonal health tips are usually Marketing-category templates (Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 each), since they are not transactional. You can segment by patient group or tag so the right advice reaches the right list. See what you can build on the features page.
Do replies from patients cost anything?+
When a patient messages you and you reply within the 24-hour customer service window, Meta charges nothing for that conversation, so service replies are effectively free on the Meta side. PayPerWA's ₹0.20 platform fee applies per outbound message you send. Only template messages you initiate outside that window incur Meta's template charge.
Do I need a subscription or technical setup to start?+
No subscription and no separate BSP fee. PayPerWA connects directly to the Meta Cloud API, so you recharge a prepaid wallet and pay only ₹0.20 per message plus Meta's standard rate as each message sends, with automatic refunds for failed messages. Running a multi-location group or another business type? We also help gyms and coaching institutes.

Better Patient Communication — Just 20 Paisa/msg

Appointment reminders, health tips, reports — reach patients on WhatsApp.

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