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Built for Clinics & Hospitals

WhatsApp Marketing for Clinics

Cut no-shows with Utility templates (Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315), not a hospital CRM subscription. Reminders, report-ready alerts, and follow-ups to opted-in patients. Health-camp broadcasts are Marketing (Meta ₹0.86 + ₹0.20). Never put full lab results in the chat body.

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No subscription · ₹0.20/msg + Meta

How Clinics Use PayPerWA

Appointment Reminders

Send automated appointment reminders 24 hours and 1 hour before the visit, so patients can confirm or reschedule in time.

Health Tips & Wellness Content

Share seasonal health tips, vaccination reminders, and wellness advice to build patient trust and engagement.

Test Report Notifications

Notify patients when lab reports are ready with a secure link to download. Faster than phone calls.

Follow-Up & Check-Up Reminders

Send periodic check-up reminders, medication refill alerts, and post-treatment follow-up messages.

Sample WhatsApp Templates

Ready-to-use templates for healthcare. Customize and submit to Meta for approval.

Appointment Reminder

Hi {{1}},

This is a reminder for your appointment:

👨‍⚕️ Doctor: Dr. {{2}}
📅 Date: {{3}}
🕐 Time: {{4}}
📍 {{5}}

Please arrive 10 minutes early.
To reschedule, call: {{6}}

— {{7}} Clinic
Use this template in your account →

Health Tip

Hi {{1}},

💡 Health Tip from {{2}}:

{{3}}

Stay healthy! For any concerns, book an appointment:
📞 {{4}}
🌐 {{5}}

— Dr. {{6}} & Team
Use this template in your account →

Report Ready

Hi {{1}},

Your test reports are ready! ✅

🧪 Test: {{2}}
📅 Date: {{3}}

Download: {{4}}

For any queries, contact us:
📞 {{5}}

— {{6}} Diagnostics
Use this template in your account →

What It Costs

Send 2,000 messages/month: reminders are Utility, health tips are Marketing

1,500 appointment reminders (Utility)

Meta ₹0.115/msg+PayPerWA ₹0.20/msg=₹0.315/msg→₹472.50

500 health tips (Marketing)

Meta ₹0.86/msg+PayPerWA ₹0.20/msg=₹1.06/msg→₹530.00

₹1,002.50/month

Meta ₹602.50, billed by Meta to your WhatsApp Business Account + PayPerWA ₹400.00 from your wallet

No subscription. No monthly fee. Pay only when you send.

Why Clinics Choose WhatsApp Over Calls & SMS

Phone reminder calls eat front-desk time and often go unanswered, while promotional SMS frequently lands in spam folders. A WhatsApp reminder arrives in an app many patients already use every day, and they can reply in the same chat to confirm or ask to reschedule. Fewer empty slots means more consultations from the same doctor hours.

Most clinic messaging is transactional — appointment reminders, report-ready alerts and follow-up nudges — and these ship as Utility templates at ₹0.115 from Meta plus ₹0.20 from PayPerWA, ₹0.315 per message. 1,500 reminders a month come to Meta ₹172.50 + PayPerWA ₹300 = ₹472.50, so the maths works even for a small single-doctor practice.

There is no subscription and no BSP markup. Your prepaid PayPerWA wallet pays only the ₹0.20 per message, refunded if a message fails; Meta bills its own per-message rate to the payment method on your WhatsApp Business Account. See the transparent split on the pricing page, or explore reminder and broadcast tools on the features page.

Frequently Asked Questions

Can clinics send appointment reminders on WhatsApp?+
Yes. Clinics can send automated appointment reminders on WhatsApp using approved Utility-category templates, typically 24 hours and 1 hour before the visit. Each reminder costs Meta's Utility rate of ₹0.115 plus PayPerWA's ₹0.20 platform fee, so ₹0.315 per message in India for 2026. Reminders sent a day and an hour before the visit give patients time to confirm or reschedule. See the appointment reminder automation guide for setup.
How much does WhatsApp messaging cost for a clinic in India?+
There is no subscription. You pay ₹0.20 PayPerWA platform fee per message plus Meta's per-message charge, shown separately; Meta bills its charge to your WhatsApp Business Account and your PayPerWA wallet pays the ₹0.20. Meta's 2026 India rates are Utility ₹0.115 (reminders, report alerts), Marketing ₹0.86 (health camps, offers) and Authentication ₹0.115, while replies inside the 24-hour patient window are free for the first 1,000 per number each month. So an appointment reminder is Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315. Full breakdown on the pricing page.
Is it compliant to send test reports or report-ready alerts on WhatsApp?+
You can notify a patient that their report is ready and share a secure download link as a Utility template, which is a common and permitted use. Patients must have opted in, and PayPerWA never sends to contacts who have opted out. Avoid placing sensitive diagnostic results directly in the message body; send a link to your secure portal instead so the patient authenticates before viewing.
Can I send health tips and wellness content to all my patients?+
Yes, as broadcasts to opted-in patients. General wellness and seasonal health tips are usually Marketing-category templates (Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 each), since they are not transactional. You can segment by patient group or tag so the right advice reaches the right list. See what you can build on the features page.
Do replies from patients cost anything?+
When a patient messages you and you reply within the 24-hour customer service window, those replies are service messages: Meta gives each number 1,000 free a month and charges its service rate (₹0.115 in India) after that. Replies your team types in the PayPerWA inbox inside that window carry no PayPerWA fee; automated chatbot replies carry the ₹0.20 platform fee. Template messages you send outside the window are charged Meta's template rate + PayPerWA ₹0.20.
Do I need a subscription or technical setup to start?+
No subscription and no separate BSP fee. PayPerWA connects directly to the Meta Cloud API, and creating an account is free. You top up a prepaid wallet (from ₹750) that pays PayPerWA's ₹0.20 per message, refunded to the wallet if a message fails; Meta bills its own per-message rate to the payment method on your WhatsApp Business Account. Running a multi-location group or another business type? We also help gyms and coaching institutes.

Fewer no-shows — Meta ₹0.115 + PayPerWA ₹0.20 per reminder

Appointment reminders, health tips, reports — reach patients on WhatsApp.

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