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Built for Gyms & Fitness Centers

WhatsApp Marketing for Gyms

Membership expiry is a Utility message (Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315). Class reminders too. Flash offers and referral codes are Marketing (Meta ₹0.86 + ₹0.20). No gym-software subscription on top of Meta.

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No subscription · ₹0.20/msg + Meta

How Gyms Use PayPerWA

Membership Renewal Reminders

Automate renewal reminders 7 days, 3 days, and 1 day before expiry, with a payment link to renew.

Class Schedules & Updates

Share daily/weekly class schedules, trainer changes, and new batch announcements with all members.

Offers & Referral Campaigns

Run New Year, summer body, and referral campaigns. Offer discounts to existing members who bring friends.

Fitness Tips & Motivation

Send workout tips, nutrition advice, and motivational content to keep members engaged between visits.

Sample WhatsApp Templates

Ready-to-use templates for fitness businesses. Customize and submit to Meta for approval.

Renewal Reminder

Hi {{1}},

Your gym membership expires on {{2}}! 🏋️

Renew now and get:
✅ {{3}}% early renewal discount
✅ Valid till: {{4}}

Renew: {{5}}
Or visit the front desk.

— {{6}} Fitness
Use this template in your account →

Class Schedule

Hi {{1}},

Tomorrow's classes at {{2}}:

🧘 {{3}} — {{4}}
🏋️ {{5}} — {{6}}
🥊 {{7}} — {{8}}

Book your spot at the front desk!
See you there 💪
Use this template in your account →

Referral Offer

Hi {{1}},

Refer a friend to {{2}} and BOTH of you get {{3}} months FREE! 🎉

Your referral code: {{4}}

Share this with your friends:
{{5}}

Offer valid till {{6}}.
— Team {{2}}
Use this template in your account →

What It Costs

Send 3,000 marketing messages/month

Meta ₹0.86/msg+PayPerWA ₹0.20/msg=₹1.06/msg

₹3,180/month

Meta ₹2,580, billed by Meta to your WhatsApp Business Account + PayPerWA ₹600 from your wallet. Renewal reminders are Utility: Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315 each.

No subscription. No monthly fee. Pay only when you send.

Why Gyms Run on WhatsApp Instead of SMS

For a gym, revenue depends on retention, and retention starts with reminding members before their plan lapses. A WhatsApp reminder arrives in an app your members already use, with a payment link they can tap, while promotional SMS often goes unread or filtered. Reminders timed 7, 3 and 1 day before expiry give each member several chances to renew.

The maths is simple. Renewal and class-schedule alerts ship as Utility templates at ₹0.115 from Meta plus ₹0.20 from PayPerWA, ₹0.315 a message, while New Year and referral campaigns use Marketing templates at Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06. Three reminders to 500 members whose plans expire this month cost Meta ₹172.50 + PayPerWA ₹300 = ₹472.50.

No subscription and no BSP markup. Your prepaid PayPerWA wallet pays only the ₹0.20 per message, refunded if a message fails; Meta bills its own per-message rate to the payment method on your WhatsApp Business Account. See the transparent fee split on the pricing page, or explore renewal automations and broadcasts on the features page.

Frequently Asked Questions

How do gyms use WhatsApp for membership renewals?+
Gyms automate renewal reminders on WhatsApp by scheduling messages 7, 3 and 1 day before a membership expires, usually with an early-renewal discount and a payment link. Renewal nudges are sent as Utility templates (Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315 each), while promotional offers use Marketing templates. Reminders that arrive a week, three days and a day before expiry give members several chances to renew before they lapse. See the reminder automation guide for how to schedule them.
How much does WhatsApp marketing cost for a gym in India?+
There is no subscription. You pay ₹0.20 PayPerWA platform fee per message plus Meta's per-message charge, shown separately; Meta bills its charge to your WhatsApp Business Account and your PayPerWA wallet pays the ₹0.20. Meta's 2026 India rates are Marketing ₹0.86 (offers, referral campaigns), Utility ₹0.115 (renewal and schedule alerts) and Authentication ₹0.115, with replies inside the 24-hour window free for the first 1,000 per number each month. So a promo broadcast is ₹0.86 + ₹0.20 = ₹1.06 per message. Full breakdown on the pricing page.
Can I broadcast class schedules and trainer changes to all members?+
Yes. You can broadcast daily or weekly class schedules, batch changes and trainer updates to your opted-in members, segmented by group or tag. Schedule updates are Utility-category templates at ₹0.115 from Meta plus ₹0.20 from PayPerWA. Every recipient must have opted in, and PayPerWA blocks sends to anyone who opted out. Explore broadcast and scheduling tools on the features page.
Can I run referral and New Year offer campaigns on WhatsApp?+
Yes. Referral campaigns, summer-body offers and New Year joining discounts are Marketing-category templates (Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 each). You can send unique referral codes and tracking links to existing members and re-engage lapsed members with a comeback offer. 1,000 offer messages cost Meta ₹860 + PayPerWA ₹200 = ₹1,060.
Do member replies cost extra?+
When a member replies and you respond within the 24-hour customer service window, Meta does not charge for the first 1,000 service replies per number each month and charges its service rate (₹0.115 in India) after that. Replies your team types in the PayPerWA inbox inside that window carry no PayPerWA fee; automated chatbot replies carry the ₹0.20 platform fee. Template messages you send outside the window are charged Meta's template rate + PayPerWA ₹0.20.
Do I need a subscription or a BSP to get started?+
No subscription and no separate BSP fee. PayPerWA connects directly to the Meta Cloud API, and creating an account is free. You top up a prepaid wallet (from ₹750) that pays PayPerWA's ₹0.20 per message, refunded to the wallet if a message fails; Meta bills its own per-message rate to the payment method on your WhatsApp Business Account. Run other member-facing businesses too? We also help clinics and coaching institutes.

Keep members renewing — Meta ₹0.115 + PayPerWA ₹0.20 per reminder, no subscription

Renewals, schedules, offers, tips — reach members directly on WhatsApp.

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