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Built for E-Commerce

WhatsApp Marketing for E-Commerce

Order and shipping templates are Utility (Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315). Abandoned-cart and sale broadcasts are Marketing (Meta ₹0.86 + ₹0.20). Opt-in shoppers only. No extra monthly WhatsApp app fee on top of Meta.

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No subscription · ₹0.20/msg + Meta

How E-Commerce Stores Use PayPerWA

Order & Delivery Updates

Send order confirmations, shipping tracking and delivery notices as Utility templates (Meta ₹0.115 + PayPerWA ₹0.20 each).

Abandoned Cart Recovery

Remind shoppers about items left in their cart, with a direct checkout link.

Flash Sales & Promotions

Announce flash sales, festive offers, and exclusive discounts directly on WhatsApp for instant engagement.

Re-Engagement & Restock Alerts

Bring back inactive customers with personalized offers. Notify when favourite products are back in stock.

Connect Shopify or WooCommerce

PayPerWA has no Shopify App Store app or WooCommerce plugin yet. Stores connect through the REST API, which every account gets:

  1. Create an API key in your PayPerWA dashboard and get an order-update template (Utility) approved by Meta.
  2. Add an order webhook in your store (Shopify: Settings → Notifications → Webhooks; WooCommerce: Settings → Advanced → Webhooks) pointing to a small server you host, or to an automation tool that can make HTTP requests.
  3. That server or tool calls POST https://payperwa.com/api/v1/messages/send with your API key, the customer's number and the template.
  4. PayPerWA webhooks (message.received, message.delivered, message.read, message.failed) send customer replies and delivery status back to your system.

Each order update costs Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315. The request format is in the API docs, and our Shopify setup guide walks through order, COD and abandoned-checkout messages.

Sample WhatsApp Templates

Ready-to-use templates for e-commerce. Customize and submit to Meta for approval.

Order Confirmation

Hi {{1}},

Your order is confirmed! ✅

🛒 Order #{{2}}
📦 Items: {{3}}
💰 Total: ₹{{4}}
🚚 Estimated delivery: {{5}}

Track: {{6}}

Thank you for shopping with {{7}}!
Use this template in your account →

Cart Recovery

Hi {{1}},

You left something behind! 🛒

{{2}} is still in your cart.
💰 Price: ₹{{3}}

Complete your order now and get {{4}}% off!
👉 {{5}}

Offer valid till {{6}}.
Use this template in your account →

Flash Sale

🔥 FLASH SALE at {{1}}!

Up to {{2}}% OFF on {{3}}
⏰ Only {{4}} hours left!

Shop now: {{5}}

Hurry — limited stock! 🏃
Use this template in your account →

What It Costs

Send 20,000 marketing messages/month

Meta ₹0.86/msg+PayPerWA ₹0.20/msg=₹1.06/msg

₹21,200/month

Meta ₹17,200, billed by Meta to your WhatsApp Business Account + PayPerWA ₹4,000 from your wallet. Order and shipping updates are Utility: Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315 each.

No subscription. No monthly fee. Pay only when you send.

Why WhatsApp Beats Email & SMS for Online Stores

Many Indian shoppers already use WhatsApp every day, so an order update or a sale announcement lands in a chat they open anyway, not in an inbox tab or an SMS folder they skip. They can reply in the same thread with a question about their order.

The bigger win is reminding shoppers about carts they left behind, with a checkout link that takes them straight back. Because transactional updates ship as Utility templates (Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315 each), keeping customers informed costs paise per order and can cut down on "where is my order" support questions.

With PayPerWA there is no subscription and no BSP markup — just ₹0.20 per message from a prepaid wallet, refunded if a message fails, while Meta bills its standard rate to your WhatsApp Business Account. Compare the maths on the pricing page, or see what else you can automate on the features page. Running a different kind of business? We also help restaurants and coaching institutes.

Frequently Asked Questions

How does WhatsApp abandoned cart recovery work?+
WhatsApp abandoned cart recovery sends an automated message to a shopper who added items but didn't check out, reminding them about the cart and often adding a discount or direct checkout link. On PayPerWA you trigger it with an approved template, so the cost is ₹0.20 platform fee per message plus Meta's template charge (Utility ₹0.115 or Marketing ₹0.86, depending on the template category Meta approves). See the cart recovery automation guide for setup steps.
How much does WhatsApp marketing cost for an online store in India?+
There is no subscription. You pay ₹0.20 PayPerWA platform fee per message plus Meta's per-message charge, billed separately: Meta bills its charge to your WhatsApp Business Account and your PayPerWA wallet pays the ₹0.20. Meta's 2026 India rates are Marketing ₹0.86, Utility ₹0.115 and Authentication ₹0.115 per message, while service replies inside the 24-hour customer window are free for the first 1,000 per number each month. So a marketing broadcast costs ₹0.86 (Meta) + ₹0.20 (PayPerWA) = ₹1.06 per message. Full breakdown on the pricing page.
Are order confirmation and shipping updates charged as marketing messages?+
No. Order confirmations, payment receipts and shipping or delivery updates are Utility-category templates, which Meta charges at ₹0.115 each in India for 2026. PayPerWA adds its ₹0.20 platform fee on top, so a transactional update is ₹0.115 + ₹0.20 = ₹0.315 per message. Marketing rates (₹0.86) only apply to promotional content like sales and product launches.
Can I send bulk flash-sale broadcasts to my customer list?+
Yes. You can broadcast Marketing-category templates to your opted-in customers, segmented by tags or groups. Each recipient must have opted in, and PayPerWA blocks sends to contacts who opted out to keep you compliant. Our BullMQ worker sends at up to 80 messages/second so large festive-sale blasts go out quickly. Explore the campaign tools on the features page.
Do I need a subscription or a Meta BSP to start?+
No subscription and no separate BSP fee. PayPerWA connects directly to the Meta Cloud API, so you only pay the ₹0.20 platform fee per message plus Meta's standard WhatsApp charges. Creating an account is free. You top up a prepaid wallet (from ₹750) that pays PayPerWA's ₹0.20 per message, refunded to the wallet if a message fails; Meta bills its own per-message rate to the payment method on your WhatsApp Business Account.
Does PayPerWA integrate with Shopify or WooCommerce?+
Not as an app or plugin yet: there is no PayPerWA app in the Shopify App Store and no WooCommerce plugin. Stores connect through PayPerWA's REST API. Point your store's order webhooks (Shopify: Settings → Notifications → Webhooks; WooCommerce: Settings → Advanced → Webhooks) at a small server or an automation tool that can make HTTP requests, and have it call POST https://payperwa.com/api/v1/messages/send with your API key and an approved Utility template. PayPerWA webhooks (message.received, message.delivered, message.read, message.failed) send customer replies and delivery status back to your system. Each order update costs Meta ₹0.115 + PayPerWA ₹0.20. See the API docs and our Shopify setup guide.
What kinds of e-commerce automations can I run on WhatsApp?+
Common automations include order confirmations, shipping and delivery tracking, abandoned cart recovery, back-in-stock and restock alerts, post-purchase feedback requests, and re-engagement offers for inactive buyers. Promotional flows like flash sales and product launches use Marketing templates, while transactional flows use cheaper Utility templates. The e-commerce WhatsApp strategy guide covers each play in detail.

Order updates at Meta ₹0.115 + PayPerWA ₹0.20; cart recovery at Meta ₹0.86 + PayPerWA ₹0.20

Cart recovery, order updates, flash sales — all on WhatsApp. No subscription.

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