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PayPerWA
Built for E-Commerce

WhatsApp Marketing for E-Commerce

Just 20 Paisa Per Message. Send order updates, cart recovery, flash sales & promotions to your customers.

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How E-Commerce Stores Use PayPerWA

Order & Delivery Updates

Send order confirmations, shipping tracking, and delivery notifications. WhatsApp has 95%+ open rates vs email's 20%.

Abandoned Cart Recovery

Recover lost sales by reminding customers about items left in their cart. Recover 15-25% of abandoned carts.

Flash Sales & Promotions

Announce flash sales, festive offers, and exclusive discounts directly on WhatsApp for instant engagement.

Re-Engagement & Restock Alerts

Bring back inactive customers with personalized offers. Notify when favourite products are back in stock.

Sample WhatsApp Templates

Ready-to-use templates for e-commerce. Customize and submit to Meta for approval.

Order Confirmation

Hi {{1}},

Your order is confirmed! ✅

🛒 Order #{{2}}
📦 Items: {{3}}
💰 Total: ₹{{4}}
🚚 Estimated delivery: {{5}}

Track: {{6}}

Thank you for shopping with {{7}}!

Cart Recovery

Hi {{1}},

You left something behind! 🛒

{{2}} is still in your cart.
💰 Price: ₹{{3}}

Complete your order now and get {{4}}% off!
👉 {{5}}

Offer valid till {{6}}.

Flash Sale

🔥 FLASH SALE at {{1}}!

Up to {{2}}% OFF on {{3}}
⏰ Only {{4}} hours left!

Shop now: {{5}}

Hurry — limited stock! 🏃

What It Costs

Send 20,000 marketing messages/month

Meta ₹0.86/msg+PayPerWA ₹0.2/msg=₹1.06/msg

₹21,200/month

Recover just 2-3 abandoned carts and it pays for itself

No subscription. No monthly fee. Pay only when you send.

Why WhatsApp Beats Email & SMS for Online Stores

Indian shoppers live on WhatsApp, and that shows in the numbers. WhatsApp messages see 95%+ open rates compared to around 20% for email and under 10% click-through on most promotional SMS. For an online store, that means your order updates actually get read and your sale announcements actually get seen the same day they go out.

The bigger win is recovering revenue you have already earned the right to. A single abandoned-cart reminder with a checkout link can recover 15-25% of carts that would otherwise be lost. Because transactional updates ship as Utility templates (Meta ₹0.13 + PayPerWA ₹0.20 = ₹0.33 each), keeping customers informed costs a few rupees but protects every sale and cuts down on "where is my order" support tickets.

With PayPerWA there is no subscription and no BSP markup — just ₹0.20 per message on top of Meta's standard rate, deducted from a prepaid wallet as you send. Compare the maths on the pricing page, or see what else you can automate on the features page. Running a different kind of business? We also help restaurants and coaching institutes.

Frequently Asked Questions

How does WhatsApp abandoned cart recovery work?+
WhatsApp abandoned cart recovery sends an automated message to a shopper who added items but didn't check out, reminding them about the cart and often adding a discount or direct checkout link. On PayPerWA you trigger it with an approved template, so the cost is ₹0.20 platform fee per message plus Meta's template charge (Utility ₹0.13 or Marketing ₹0.86, depending on the template category Meta approves). Stores typically recover 15-25% of abandoned carts this way. See the cart recovery automation guide for setup steps.
How much does WhatsApp marketing cost for an online store in India?+
There is no subscription. You pay ₹0.20 PayPerWA platform fee per message plus Meta's per-message charge, billed separately. Meta's 2026 India rates are Marketing ₹0.86, Utility ₹0.13 and Authentication ₹0.13 per message, while service replies inside the 24-hour customer window are free. So a marketing broadcast costs ₹0.86 (Meta) + ₹0.20 (PayPerWA) = ₹1.06 per message. Full breakdown on the pricing page.
Are order confirmation and shipping updates charged as marketing messages?+
No. Order confirmations, payment receipts and shipping or delivery updates are Utility-category templates, which Meta charges at ₹0.13 each in India for 2026. PayPerWA adds its ₹0.20 platform fee on top, so a transactional update is ₹0.13 + ₹0.20 = ₹0.33 per message. Marketing rates (₹0.86) only apply to promotional content like sales and product launches.
Can I send bulk flash-sale broadcasts to my customer list?+
Yes. You can broadcast Marketing-category templates to your opted-in customers, segmented by tags or groups. Each recipient must have opted in, and PayPerWA blocks sends to contacts who opted out to keep you compliant. Our BullMQ worker sends at up to 80 messages/second so large festive-sale blasts go out quickly. Explore the campaign tools on the features page.
Do I need a subscription or a Meta BSP to start?+
No subscription and no separate BSP fee. PayPerWA connects directly to the Meta Cloud API, so you only pay the ₹0.20 platform fee per message plus Meta's standard WhatsApp charges. You recharge a prepaid wallet and the cost is deducted per message as it sends, with automatic refunds for failed messages.
What kinds of e-commerce automations can I run on WhatsApp?+
Common automations include order confirmations, shipping and delivery tracking, abandoned cart recovery, back-in-stock and restock alerts, post-purchase feedback requests, and re-engagement offers for inactive buyers. Promotional flows like flash sales and product launches use Marketing templates, while transactional flows use cheaper Utility templates. The e-commerce WhatsApp strategy guide covers each play in detail.

Boost Your Store's Revenue — Just 20 Paisa/msg

Cart recovery, order updates, flash sales — all on WhatsApp. No subscription.

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