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PayPerWA
Built for Restaurants & Cafes

WhatsApp Marketing for Restaurants

Just 20 Paisa Per Message. Send daily menus, offers, reservations & feedback requests to customers.

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How Restaurants Use PayPerWA

Daily Menu & Specials

Send today's menu, chef's specials, and combo offers every morning to your regular customers.

Offers & Promotions

Festival specials, happy hour deals, buy-1-get-1 offers — drive footfall with targeted WhatsApp campaigns.

Reservation & Order Confirmations

Confirm table reservations and delivery orders instantly on WhatsApp. Reduce no-shows with reminders.

Feedback & Reviews

Request feedback after every dine-in or delivery. Build your Google/Zomato ratings organically.

Sample WhatsApp Templates

Ready-to-use templates for restaurants. Customize and submit to Meta for approval.

Menu of the Day

Hi {{1}}! 🍽️

Today's Specials at {{2}}:

🥘 {{3}} — ₹{{4}}
🍛 {{5}} — ₹{{6}}
🍰 Dessert: {{7}}

Order now: {{8}}
Or visit us at {{9}}.

See you! 😊

Weekend Offer

Hi {{1}},

🎉 Weekend Special at {{2}}!

{{3}}% OFF on all orders above ₹{{4}}
Valid: {{5}} to {{6}}

Use code: {{7}}
Order: {{8}}

Hurry, limited period!

Feedback Request

Hi {{1}},

Thank you for dining at {{2}}! 🙏

We'd love your feedback:
⭐ Rate your experience: {{3}}

Your review helps us serve you better.
— Team {{2}}

What It Costs

Send 3,000 marketing messages/month

Meta ₹0.86/msg+PayPerWA ₹0.2/msg=₹1.06/msg

₹3,180/month

Less than what you spend on Zomato/Swiggy commissions for a few orders

No subscription. No monthly fee. Pay only when you send.

Frequently Asked Questions

Common questions from restaurants and cafes about WhatsApp marketing, pricing, and compliance in India.

How can restaurants use WhatsApp marketing to get repeat customers?+
Restaurants use WhatsApp to send the daily menu, weekend offers, festival specials, and loyalty rewards to past diners who have opted in, which brings them back without paying aggregator commissions. With PayPerWA you import your customer list, personalise approved templates, and send in bulk. Offers go as marketing templates, while order and reservation confirmations can use cheaper utility templates. See the platform features.
Is WhatsApp marketing allowed for restaurants and cafes in India?+
Yes. WhatsApp marketing is allowed for restaurants and cafes in India when you message customers who have opted in, use Meta-approved templates, and offer an opt-out. PayPerWA runs on the official Meta WhatsApp Cloud API so your number stays safe from bans. Collect opt-ins via your billing counter, QR code, or website to build a compliant list.
How much does WhatsApp marketing cost for a restaurant?+
There is no subscription — you pay per message. Promotional messages such as offers and daily menus cost Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 per message, while reservation and order confirmations cost Meta ₹0.13 + PayPerWA ₹0.20 = ₹0.33 per message. Replies within the 24-hour service window are free of Meta charges. Sending 3,000 marketing messages a month costs about ₹3,180 — less than a few orders' worth of aggregator commission. See pricing.
Can I send my daily menu to customers automatically on WhatsApp?+
Yes. You can schedule a daily-menu campaign in PayPerWA to go out every morning to your regulars, with today's specials and a direct order link inside an approved template. You can include an image of the dish for higher appetite appeal. This is billed at the marketing per-message rate. Read our WhatsApp marketing automation guide for India.
Is WhatsApp cheaper than Zomato and Swiggy for restaurant marketing?+
For reaching existing customers, yes — WhatsApp is far cheaper. Aggregators charge 18–30% commission per order, whereas WhatsApp marketing on PayPerWA costs a flat ₹1.06 per promotional message with no commission on the sale itself. Driving direct orders through WhatsApp protects your margins on repeat diners. You still keep aggregators for new-customer discovery.
What's the best time to send WhatsApp messages to restaurant customers?+
Send your daily menu around 10–11 AM so customers plan lunch, and dinner offers around 5–6 PM before the evening rush. Weekend specials perform best when sent Friday afternoon. PayPerWA lets you schedule campaigns so they land at peak ordering time. Other local-business verticals include gyms and clinics.

Fill More Tables — Just 20 Paisa/msg

Daily menus, offers, reservations — reach customers directly on WhatsApp.

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