WhatsApp Marketing for Restaurants

Restaurants use WhatsApp to send the daily menu, weekend offers, festival specials, and loyalty rewards to past diners who have opted in, which brings them back without paying aggregator commissions. With PayPerWA you import your customer list, personalise approved templates, and send in bulk. Offers go as marketing templates, while order and reservation confirmations can use cheaper utility templates. See the platform features.

Yes. WhatsApp marketing is allowed for restaurants and cafes in India when you message customers who have opted in, use Meta-approved templates, and offer an opt-out. PayPerWA runs on the official Meta WhatsApp Cloud API so your number stays safe from bans. Collect opt-ins via your billing counter, QR code, or website to build a compliant list.

There is no subscription — you pay per message. Promotional messages such as offers and daily menus cost Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 per message, while reservation and order confirmations cost Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315 per message. Replies within the 24-hour service window are free of Meta charges for the first 1,000 per number each month, and replies your team types in the PayPerWA inbox carry no PayPerWA fee. Sending 3,000 marketing messages a month costs Meta ₹2,580 + PayPerWA ₹600 = ₹3,180; Meta bills its part to your WhatsApp Business Account and your prepaid PayPerWA wallet pays the rest. See pricing.

Yes. You can schedule a daily-menu campaign in PayPerWA to go out every morning to your regulars, with today's specials and a direct order link inside an approved template. You can include an image of the dish for higher appetite appeal. This is billed at the marketing per-message rate. Read our WhatsApp marketing automation guide for India.

For reaching customers who already know you, it can be. Aggregators take a commission on every order they bring, whereas a promotional WhatsApp message on PayPerWA costs Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06, with no commission on the sale itself. Driving repeat orders direct through WhatsApp can protect your margins on regular diners; compare it with your own commission rate. You still keep aggregators for new-customer discovery.

Timing depends on your diners, so test it. A common pattern is the daily menu around 10–11 AM so customers can plan lunch, dinner offers around 5–6 PM before the evening rush, and weekend specials on Friday afternoon. PayPerWA lets you schedule campaigns so they land at peak ordering time. Other local-business verticals include gyms and clinics.