WhatsApp Marketing for Real Estate

Real estate agents and builders use WhatsApp to send new property alerts, site visit invites with map links, brochures and floor-plan PDFs, and follow-ups to cold leads. With PayPerWA you upload your buyer list, personalise approved templates with each lead's name and budget, and send in bulk. Promotional blasts use marketing templates while site-visit confirmations can go as cheaper utility templates. See the platform features.

Yes, bulk WhatsApp marketing is legal for property dealers in India when you message contacts who have opted in, use Meta-approved templates, and include an opt-out. PayPerWA uses the official Meta WhatsApp Cloud API, so you avoid the bans that come with unofficial bulk-sender tools. Never message scraped or purchased numbers, as that breaches WhatsApp policy.

There is no subscription — you pay per message. Marketing messages such as new project launches cost Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 per message, and utility messages like site-visit confirmations cost Meta ₹0.115 + PayPerWA ₹0.20 = ₹0.315 per message. Replies within the 24-hour window are free of Meta charges for the first 1,000 per number each month, and replies your team types in the PayPerWA inbox carry no PayPerWA fee. Meta bills its part to your WhatsApp Business Account; your prepaid PayPerWA wallet pays the ₹0.20. See detailed pricing.

Yes. PayPerWA supports document and image attachments, so you can send brochure PDFs, floor plans, and project photos inside an approved template. This lets a buyer review everything inside WhatsApp without visiting a portal. Media is billed at the same marketing or utility per-message rate. Learn more in our WhatsApp marketing automation guide for India.

Re-engage cold leads by sending a marketing template featuring a new project, a price drop, or a limited pre-launch offer, then continue the conversation within the 24-hour service window once they reply (the first 1,000 service replies each month are free). PayPerWA lets you segment leads by location, budget, or BHK type so each follow-up is relevant. This recovers leads that went silent on calls and email.

There is no single best time, so test it on your own list: try weekday evenings and weekend mornings, when buyers have time to review listings, and compare reply rates. Schedule site-visit invites a day or two ahead with a reminder on the morning of the visit. Other verticals that work similarly include clinics and gyms.