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PayPerWA
Built for Real Estate

WhatsApp Marketing for Real Estate

Just 20 Paisa Per Message. Send property alerts, site visit invites & follow-ups to buyers and investors.

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How Real Estate Businesses Use PayPerWA

New Property Alerts

Instantly notify interested buyers when new properties match their criteria — location, budget, BHK type.

Site Visit Scheduling

Send site visit invitations with date, time, location, and Google Maps link. Automate reminders before visits.

Lead Follow-Up Campaigns

Re-engage cold leads with new project launches, price updates, and limited-time offers on WhatsApp.

Project Launch Announcements

Announce new projects with brochure PDFs, floor plans, and pricing to your entire database in minutes.

Sample WhatsApp Templates

Ready-to-use templates for real estate. Customize and submit to Meta for approval.

Property Alert

Hi {{1}},

New property matching your search:
🏠 {{2}} BHK in {{3}}
💰 Price: ₹{{4}}
📏 Area: {{5}} sq.ft
📍 Location: {{6}}

Interested? Reply YES for details.
— {{7}} Properties

Site Visit Invitation

Dear {{1}},

You're invited for a site visit:
🏗️ Project: {{2}}
📅 Date: {{3}}
🕐 Time: {{4}}
📍 Location: {{5}}

Confirm your visit by replying YES.
— {{6}} Realty

Project Launch

🏠 New Project Launch!

{{1}} by {{2}}
📍 {{3}}
Starting ₹{{4}} onwards
✅ {{5}} — RERA Approved

Limited pre-launch offer till {{6}}.

Book now: {{7}}

What It Costs

Send 10,000 marketing messages/month

Meta ₹0.86/msg+PayPerWA ₹0.2/msg=₹1.06/msg

₹10,600/month

One property sale covers months of marketing costs

No subscription. No monthly fee. Pay only when you send.

Frequently Asked Questions

Common questions from property dealers and builders about WhatsApp marketing, pricing, and compliance in India.

How do real estate agents use WhatsApp marketing in India?+
Real estate agents and builders use WhatsApp to send new property alerts, site visit invites with map links, brochures and floor-plan PDFs, and follow-ups to cold leads. With PayPerWA you upload your buyer list, personalise approved templates with each lead's name and budget, and send in bulk. Promotional blasts use marketing templates while site-visit confirmations can go as cheaper utility templates. See the platform features.
Is bulk WhatsApp marketing legal for property dealers in India?+
Yes, bulk WhatsApp marketing is legal for property dealers in India when you message contacts who have opted in, use Meta-approved templates, and include an opt-out. PayPerWA uses the official Meta WhatsApp Cloud API, so you avoid the bans that come with unofficial bulk-sender tools. Never message scraped or purchased numbers, as that breaches WhatsApp policy.
How much does WhatsApp marketing cost for a real estate business?+
There is no subscription — you pay per message. Marketing messages such as new project launches cost Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06 per message, and utility messages like site-visit confirmations cost Meta ₹0.13 + PayPerWA ₹0.20 = ₹0.33 per message. Replies within the 24-hour window are free of Meta charges. Since one closed deal covers months of messaging, the ROI is high. See detailed pricing.
Can I send property brochures and floor plans on WhatsApp?+
Yes. PayPerWA supports document and image attachments, so you can send brochure PDFs, floor plans, and project photos inside an approved template. This lets a buyer review everything inside WhatsApp without visiting a portal. Media is billed at the same marketing or utility per-message rate. Learn more in our WhatsApp marketing automation guide for India.
How can I follow up with cold real estate leads on WhatsApp?+
Re-engage cold leads by sending a marketing template featuring a new project, a price drop, or a limited pre-launch offer, then continue the conversation free within the 24-hour service window once they reply. PayPerWA lets you segment leads by location, budget, or BHK type so each follow-up is relevant. This recovers leads that went silent on calls and email.
What's the best time to send WhatsApp messages to property buyers?+
Property buyers respond best to WhatsApp messages in the evening (7–9 PM) on weekdays and mid-morning (10 AM–12 PM) on weekends, when they have time to review listings. Schedule site-visit invites a day or two ahead with a reminder on the morning of the visit. Other verticals that work similarly include clinics and gyms.

Start Sending Property Alerts — Just 20 Paisa/msg

WhatsApp gets 3x more responses than email. Reach buyers where they are.

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